I have been completely brainwashed by NBC.
Here I am, sitting eagerly in front of my television, ready to watch the whole, long evening of Olympics coverage just to see Michael Phelps swim for his 8th gold medal.
I swear that it's the Countdown To Michael Phelps that pops up on the right of the screen during any sport. "9 MINUTES TO PHELPS," it flashes. "5 MINUTES TO PHELPS!" Hallelujah, everyone, "2 MINUTES TO PHELPS!!!"
The swimmers look like alien sea-people to me, faintly disturbing in the boneless way that their arms and spines move, but I'm still here, waiting for the countdown. Someone in the NBC marketing department knows their stuff.